BRITISH BUSINESS ACADEMYRESEARCH AND TEACHING INTERNATIONAL · UNITED KINGDOMUNITED KINGDOM · SINGAPORE · UNITED ARAB EMIRATES
Identity, reputation and strategic communications
Explore personal and institutional identities, strategic positioning, digital communication, political and public reputations, and the relationship between branding and organisational legitimacy.
Research studies, papers and teaching materials related by their questions and methods. A cross-disciplinary connection does not imply that a study was conducted within every linked sector.
A practical research pathway for experienced managers: frame an organisational problem, test assumptions against evidence, assess strategic options and turn the analysis into a coherent applied DBA dissertation.
Read the research overviewA comparative dissertation examines digital tourism ecosystems in the Asia-Pacific region and the conditions for adapting their practices to Kazakhstan.
Read the research overviewA joint doctoral manuscript develops a governance perspective on the potential return of foreign companies to a market affected by sanctions and institutional uncertainty.
Read the research overviewPlanned studies from the Academy's 80-project agenda. Each detailed page contains a research problem, hypothesis, proposed methods, work packages and sources.
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What is preserved and lost when local memory becomes searchable digital content?
Can generative systems support minority languages without appropriating them?
How should towns measure the value of creative industries beyond visitor spending?
How do recurring cultural practices influence trust and civic participation?
Does automated personalisation strengthen autonomy or merely reduce friction?
Which business services become more tradable as AI alters delivery and verification costs?
What evidence is needed to disclose and verify AI assistance in academic writing?
Under what conditions does dynamic pricing improve matching or create exploitative outcomes?
How should creative businesses structure provenance and compensation when AI is used in production?